Dineh mohajer biography of william

FASHION-CONSCIOUS year-old Dineh Mohajer hated the earnest red nail polishes for sale in the stores.

Born to Iranian parents Reza and Shahnaz Mohajer, Dineh grew up in the wealthy Detroit suburb of Bloomfield Hills, Michigan.

Personal Life.

Mohajer sold the brand to LVMH in , but re-entered the beauty biz in with Smith + Cult, which could be described as an older sister to Hard Candy.

In the day Dineh Mohajer painted her toenails baby blue and wentout shoe shopping, starting a business was the last thing on hermind.

Personal Life..

Hard Candy (cosmetics)

American cosmetics company

Hard Candy is an American cosmetics company, founded in by Iranian-American sisters Dineh Mohajer and Pooneh Mohajer (who now owns tokidoki), along with Dineh's ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics) and his brother Reuben Einstein.

The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstroms.

In that same year, actress Alicia Silverstone appeared on the Late Show with David Letterman and, when asked about her pastel blue fingernails, replied, "It's sky blue," causing an overnight explosion of the brand.^{[citation needed]} Ben and Dineh appeared on segments of MTV House of Style program several times.

A mere 18 months later, the brand wa