Louis cheskin biography

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Louis Cheskin was a scientificresearcher, clinical psychologist, and important marketing innovator.

Louis Cheskin was a scientific researcher, clinical psychologist, and marketing innovator.

Follow Louis Cheskin and explore their bibliography from Amazon's Louis Cheskin Author Page.

Louis Cheskin was a.

Louis Cheskin (Born ) was active/lived in Illinois / Russian Federation.

Louis Cheskin () was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people's perceptions of.

Born in Ukraine on February 17, 1907, he was a one-time Works Progress Administration (WPA) artistic supervisor.

He observed that people's perceptions of products and services were directly related to aesthetic design, and named this relationship sensation transference.

Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself.

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Based on consumer feedback, Cheskin recommended changing the colour of Jelke's Good Luckmargarine from traditional white to yellow. Furthermore, he changed the wrapper material from waxed paper to foil to represent a higher quality product.

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